The fashion world is now imbued with a higher consciousness, mindless consumption is officially out of style.

We are proud to announce you that all our production moves in the sustainable direction in term of all Denim works, fabrics, wash, trims, facilities.


We are using the best Italian fabrics with, wherever is possible, recycled cotton, or made using save water processes.


We are moving all our collection to be washed with Eco Wash processes:

  • The inclusion of nano bubbles in many of our wash processes promote low-water consumption.
  • We use laser technology to avoid entirely hand-sanding process and we obtain used effect with less chemical products.
  • Chemical products of new generation are used in our washes: they work better with lower temperature and less water.